Rains hq

THE HEADQUARTERS.

Five years in the making. A mass of glass, steel, concrete, and Nordic pine, created in collaboration with architecture firm, Sleth. A spaceship of focus perched on the hills surrounding Denmark’s second largest city. Rains’ headquarters is a reflection of both its history and ambition. Seats still to be filled, icons to be created. Very soon, it will become the location for Rains’ tenth runway show.

“This is where we are from, where we will always be from. Aarhus is Rains’ home. Its rain inspired us, and its people first supported us. We had to create our headquarters here.”


–Daniel Brix Hesselager, Co-Founder.

Design.

Part-office, part-warehouse. The building unfolds around an inner atrium. Every sharp line—whether a lighting fixture or a shelf in the warehouse— is pointed in the same direction. Every hard corner met with an organic sculptural element. It flows. Form and function, together. A subtle entrance leads you directly into the heart of the building. Meeting rooms and walkways wind around the courtyard. And everywhere you stand, glass walls let you see the movement within. 

“Designed with complete cohesion and transparency. Facades are unified in material and expression. Glass elements connect the office and warehouse, while columns, beams, and other spatial choices are harmonized.”


–Søren Leth, Founder of architecture firm, Sleth. 

Details.


Behind the minimalism, there’s warmth in the details. The building is coated in a serene grey pantone. A simple backdrop for the brighter soft furnishings and budding art collection within. Hanging impressively over the HQ's entrance is one example of this collection: a glass chandelier by local artist Alexander Kirkeby. Elsewhere, custom rugs have been placed on every floor, each representing abstract weather patterns. A nod to purpose.

Though on the surface this chandelier may not appear simple, it is quite simply made resembling water frozen in time.

–Alexander Kirkeby, artist and glassblower.

 

“The idea is that the landscape catches up with the building, if not entwines with it.”


–Daniel Brix Hesselager, Co-Founder.

Rain.


Rain feeds this headquarters. Specially placed vents direct rainwater from the building into the landscape. Where pathways have been built so that, over time, streams form and nourish the surroundings. Another vent placed high on the concrete wall overlooking the atrium waters a living wall. A vertical garden still to flower. The headquarters will evolve. Visitors returning in 2030 will see a very different space. Wilder. The real balance of Rains. The urban outdoors—industrial and organic.